Rori is a food stylist and chef whose career put her face-to-face with some of the most famous culinary personalities across the globe. Her ice cream shop is a showcase for her innovative ideation of flavors and tastes. But this isn’t your mama’s soft ice cream. Rori wanted an edgy, masculine site to put an unexpected twist on an old favorite. The concept pushed everything I thought I knew about ice cream, and the resulting design made everyone melt.