The Emerson Group is a collective of sorts, building relationships with - and increasing the exposure of - numerous health, wellness and beauty brands. They wanted to create an online experience that served as a one-stop resource for all its affiliated partners. The idea for ShopHABA was born.  We helped bring it to life by architecting an intuitive e-commerce site that felt warm and friendly, with a nod to homeopathic medicine. We started them with a smaller set of products, just to get their feet wet. Since then, we've consistently added to the product line. The site now boasts a competitive selection of brands that rivals other well-known, online pharmacy destinations.